Pay Per Click (pay-per click) is a strategy to internet search engine position (it remains in fact internet search engine advertising) where you pay to have your website detailed among the very first results of a specific key words search. It is called Ppc due to the fact that you only pay the online search engine when somebody clicks on your link. Pay Per Click therefore keeps your site on the front web page exclusively since you are paying for it. Organic Search Engine Optimization on the other hand takes the extra natural and also rather traditional technique to attracting website traffic. Below, it is the web content of your website coupled with other off web page optimization strategies that will see your web page removal up the ranks.